Welcome to Union Square Media Cynthia Gentry. Cynthia will intern with us for the summer of 2013.
Digital Advertising Agency
Union Square Media Digital Advertising Agency
We're a leading digital advertising agency specializing in customer acquisition solutions, database marketing and list management. We provide and develop specific revenue generating programs for online marketers, businesses and media agencies. Our expertise, technology and infrastructure minimize risk, achieving greater return on investment for our clients.
Union Square Media News
Mobile to Account for 25% of Online Sales
Between last year and this year alone, mobile commerce (mcommerce) sales are expected to increase 82% from $24.81 billion to $38.84 billion. By 2017, mcommerce will generated more than $108 billion in U.S. retail sales, as shown in the chart below….
Facebook Buys Parse
Parse was founded about two years ago by a small group of seasoned Googlers and Y Combinator alums who got together to build a useful set of back-end tools for mobile developers….
Facebook’s New Pitch to Advertisers
Facebook is not identifying users by name to advertisers. Instead, it is matching up its own data with that of partner Datalogix in a double-blind fashion. That is, although Facebook can ID a user and then find specific information about the user is not shared with advertisers….
5 Best Practices to Market to Europe
Today’s consumers continue to demand messaging that’s more individualized, compelling, and real-time than ever before, and that’s as true overseas as it is in the States….
Twitter’s New Keyword Targeting
Twitter today took the latest step in its bid to build up its advertising business, which some estimate could reach $1 billion in revenues this year: it has introduced keyword targeting to the platform….
Your Social Media Strategy
In lieu of this continual climb of online businesses there will be an increased demand for social media and online marketers in general….
Secrets to Winning More Sales
Here are five signs you’re well positioned to succeed at the art of selling….
How Search Engines Work
Search engine optimization (SEO) is a necessary part of your overall digital strategy. After all, if you have valuable content but users can’t find it, nobody wins….
Take Advantage of Facebook’s Graph Search
Getting visibility on Graph Search relies on a secret algorithm. The idea is to crack down on businesses that will inevitably try to game the system….
Boost Email Productivity
With the average corporate email user sending and receiving more than 100 emails a day, according to the technology marketing firm Radicati Group, that’s a lot of time hitting delete. Time that could be spent on other things….
Make the Most of Sales Rejection
No one likes rejection and only a very few get to a point where they are not affected. But in sales you need to learn how to constructively handle rejection….
How Netflix Plans To Make More Money
As stated in the letter to shareholders, Netflix is planning to offer a new streaming-only plan that would allow subscribers to play up to four concurrent streams of content from Netflix’s library for $12 per month….
Google Play’s Latest Redesign
With the latest version of Play, Google is brightening things up to make a more attractive, visual experience….
Google Responds to Facebook Home
It’s a win for users who want a customized Facebook experience from Google Play — the heart of the Android ecosystem — along with their favorite Google services like Gmail, Search, and Google Maps…
Plan to Spend More on Email Marketing
A new report from iContact found that 56% of businesses surveyed plan to increase their email marketing in 2013. Just 1% said they plan on cutting back…
6 Ways to Market via Bloggers
This content marketing and optimization “6 Ways” tour starts out in San Diego next week with a presentation on how to use blogging to inspire action at the inaugural Social Media Marketing World conference….
Social Media Marketing World 2013
The practical sessions at Social Media Marketing World covered the gamut of topics from many of the top experts on platforms, strategies and tactics. It was like a “A-Team” of social media pundits and practitioners gathered together for two days of social mind-melds….
How to Win a Business Negotiation
When you’re in business, negotiating the best possible deals is a high, if not the highest, priority. As a business owner, you can’t know enough about negotiating….
Content Marketing in 2013
Now more than ever, the importance of on and off domain content is as important or more than the technical aspects of optimization….