Guthy Renker


Guthy Renker is one of the world’s largest distributors for proven health and beauty products as the premier daily deal website, featuring discounted gift certificates for local businesses. When Guthy Renker first contracted Union Square Media Group as one of their select digital marketing agencies, they were looking to aggressively expand their domestic presence.

Powered by our robust technology and superior analytical capabilities, Union Square Media Group connects digital marketers with highly active audiences through customized direct response strategies resulting in scalable ROI. Review our case studies to learn how we've driven unparalleled quality sales and responsive users for multiple Guthy Renker products including Wen by Chaz Dean, Proactiv+ and Crepe Erase.

    Key Objectives
  • Engage target audiences that become active, long term customers
  • Expand domestic distribution through email and display traffic channels
  • Increase monthly sale amounts by 20% for multiple products
  • Develop and execute custom product promotions and marketing messages
  • Provide measurable digital ROI compared to TV commercial spends


By working closely with the Guthy Renker direct marketing executive team and multiple product development teams, Union Square Media Group developed custom digital strategies with each of Guthy Renker’s highest grossing and most recognizable brands to insure optimal exposure to new customers while providing measurable ROI. Through proprietary data science technology, Union Square Media Group developed and executed flawless marketing propositions based on targeted demographic intelligence and audience engagement levels to properly deliver the right marketing messages to each user. Union Square Media’s dedicated executive, creative and account management teams customized individual distribution plans across the CPA, CPM and CPC models to ensure high-quality buyers and superlative creative development. Within Union Square Media Groups first year working with Guthy Renker, the agency quickly became the agency of choice and the highest driver of direct marketing purchases, allowing Guthy Renker to more than triple their online exposure.

  • Developed marketing campaigns for 6 New Guthy Renker Product Releases Annually
  • Over 300 million Email Marketing Advertisements Issued
  • 200% Improvement in user acquisition costs versus television and radio marketing spends
  • Union Square Media’s marketing efforts resulted in adding over 10,000 active product subscribers monthly


"Union Square Media has been an integral partner for Guthy Renker’s online sales division. Their large digital reach has helped drive an immense amount of sales and new users to Guthy Renker products that otherwise would not have been acquired through other marketing means. Union Square Media truly listens to the needs of digital brands and delivers ROI positive results, while still providing a very personalized touch and transparent approach to business. Their expertise, knowledge and customer service is top notch."
Guthy Renker